When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. For instance, most searchers don’t just simply search once, click on some websites, and be done with it. Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on.
Businesses Are Now Positioned Online
93% of people who are looking for products and services do so using a search engine. Thus, if your business is not online you are denying your enterprise the opportunity of being found by the three billion users who search the Internet every day.
SEO Is A Cost-Effective Strategy
About 75% of marketers rate SEO as excellent in terms of Return-on-Investment. This is because SEO is one of the most affordable tools for online marketing and yields consistent and effective results. SEO is not just affordable; it is cost-effective because it is customizable to your business needs and budget.
SEO Generates Traffic With A High Rate Of Conversion
As previously discussed, SEO involves research; it is a highly-targeted process right down to the last details. Through keyword analysis, SEO can determine the size of a market and the population of consumers that is searching for the exact keyword.
SEO Takes Advantage Of Weak Competition
SEO has grown increasingly popular over the last few years that you will be hard-pressed not to find a business that has not integrated it in its marketing and promotional strategy.
SEO Continually Evolves For Greater Opportunity
The best aspect about SEO is that it is a dynamic process; it evolves just as markets evolve. While the techniques and methodologies may hardly undergo change, its application will evolve to conform to the demands and the will of the market. What makes SEO work is that it respects the market and acknowledges its uncertainty and unpredictability.